COMMUNITY COFFEE COMPANY
Social StrategyART DIRECTIONINFLUENCER MARKETINGBRANDINGCOMMUNITY MANAGEMENTCOPY WRITINGFounded in 1919, Community Coffee Company is the largest family-owned retail coffee brand in America.
When I enter my role as Community Coffee’s Social Media Manager, my challenge was bringing all social media management and creation in-house.
During my time at Community, I developed social strategy and content aligning to the company’s new target audience. I also established social guidelines to inform our internal teams about social design, trends and social tone of voice. I maintained our brand voice and values across social media marketing channels through a curated social editorial calendar.
RESULTS
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Increased Community Coffee’s social engagement rate by +3000% (.1 to 3.1%) within first 7 months of role
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Earned 14 million impressions within first seven months in role
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Developed social media strategy catered to Community Coffee’s audience
Establish social media guidelines for work flow, visual content and community management
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Manages agency relationships to develop and produce organic social media aligned with brands identity
SOCIAL REELS
