DICKIES
Social StrategyART DIRECTIONINFLUENCER MARKETINGBRANDINGCOMMUNITY MANAGEMENTCOPY WRITINGWhen I entered my role as Social Media Manager and Brand Journalist at Dickies, I was challenged with translating the brand’s voice, image and personality into their social channels.
An additional challenge was communicating to both Dickies heritage consumer base and the rising Gen Z market. I lived in social media to keep up to date on trends and opportunities to expand social channels and engagement.
RESULTS
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Increased follower growth by 328% Achieving 500K Instagram followers in 2020
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Produced + 672 Million impressions across platforms
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Worked with +200 Influencers to build community, brand awareness and produced User Generated Content
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Launched Dickies TikTok in 2021 and grew community to 59.6K
Adapted content continuously to trends and updated brand content to evolving features within social including Instagram Reels
WORK INSPIRED
WORK
PHOTOGRAPHY
