Dickies collaborated with Olivia Rodrigo on her USA Sour Tour 2022.

As a partner in her onsite activation, Dickies set eight customization booths in six cities alongside Olivia’s Merch Bus and photo booth activations. Fans had the option to customize the Sour Tour Dickies product at the customization booth with five handpicked designs from Olivia Rodrigo.

During these tour stops, I flew out to each to oversee Dickies branding elements as well as documenting and creating social assets to support the activation.